My Roots

Visual DNA

At identia, everything starts with structure—grids, connected symbols, and geometric rhythms form the backbone of visual identity.

This approach reflects our deep belief in meaningful, precise design foundations.

Early Career

Design Lab

2015 – 2018

This approach reflects our deep belief in meaningful, precise design foundations.

Current Role

Identia

2018 – Present

Leading projects that bring essence and origin into every pixel and line.

Nuestra esencia

Identia nace del ADN visual, creando estructuras que dan vida a experiencias gráficas únicas y conectadas.
A minimalist logo with a circular geometric design and a stylized tree inside a partial circle. Accompanied by text in both Chinese characters and the English words 'SanPing Design' on a textured gray background.
A minimalist logo with a circular geometric design and a stylized tree inside a partial circle. Accompanied by text in both Chinese characters and the English words 'SanPing Design' on a textured gray background.

Feedback

Identia transformed our brand’s visual identity with clarity and a fresh, modern rhythm.
Their design process felt like uncovering our brand’s true essence, perfectly captured.